Living in downtown San Francisco doesn’t mean you have to compromise on comfort or quality. At The George — located in the heart of the SoMa neighborhood — eligible households gain access to 90 below-market-rate apartments, offered on a first-come, first-served basis, with a capped annual rent increase of 4% for eligible studios, one-, and two-bedroom layouts.

Inside each apartment at The George you’ll discover design-forward finishes and thoughtful details: oversized windows providing sweeping city views, stainless-steel appliances, and a keyless entry system for secure, seamless access. Bathroom and kitchen finishes include Category: City Life Location: San Franciscomodern cabinetry and subway tile backsplashes. Select homes include full-sized washers and dryers, hardwood-style flooring, and built-in closet systems.

Beyond the individual apartments, The George offers a range of amenity spaces designed to elevate daily living. Whether you’re working remotely or socializing with friends, you’ll find:

• A bright clubroom with comfortable lounge space,
• Designated event and dining areas for gatherings,
• Secure bike storage and a repair station,
• Secure, access-controlled building entry and 24-hour front-desk service.

Situated at 434 Minna St in SoMa, The George places you minutes away from San Francisco’s significant cultural destinations: the 5M mixed-use district, museums, dining, and transit links that connect you across the Bay. Choosing one of the affordable homes here means you can live near work, commute with ease, and engage with the city’s energy — all while enjoying an elevated living environment.

The below-market-rate program at The George isn’t only about reduced rent — it’s about access, design, and community. These homes provide an opportunity to remain centrally located in San Francisco without sacrificing quality or access to amenities typically found in premium housing.

Learn more about availability and eligibility for affordable homes at The George and discover how modern downtown living can be both accessible and inspiring.