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A dining area in an apartment with floor to ceiling windows in the living room at the George luxury apartments in San Francisco

Overview

The George Apartments

Centrally located in downtown San Francisco, adjacent to the Financial District, The George  offers luxury apartments designed with intention and character. Thoughtful interiors pay homage to the building’s original hotel roots, creating a warm, welcoming place to call home. At The George, we believe that character is lived and is well made.

We are a love letter to San Francisco craft.

To diversity and community.

The George honors its  storied past, while embracing the future of SoMa. Designed for creatives, innovators, entrepreneurs and those shaping what’s next, the community fosters connection, innovation and a true sense of belonging rooted in authenticity and cultural richness.

The lobby in The George in San Francisco.

Design lives here.

Our interior spaces reflect the building’s  original story, expressed through modern design details, contemporary materials and a refined use of color.

Community lives here.

The George’s amenity spaces are designed to bring the community together in creative and intentional ways. From various terraces to private events rooms and libraries, each space has a distinct purpose and provides space for residents to connect.

The terrace in The George in San Francisco.
A park surrounded by city buildings in a neighborhood park near the George apartments in downtown San Francisco

Culture lives here.

SoMa’s legacy of industry and innovation continues to shape one of San Francisco’s most dynamic neighborhoods where culture, creativity and tech intersect.

Available Apartments

Find Your Home Interactive Map
Total Monthly Leasing Price combines your base rent plus all required, fixed monthly fees.

Floor Plans

The George

0A

Rent Range
$2,355 $2,465

The George

0B AHP

Rent Range
$2,258 $2,388

The George

2A

Rent Range
$3,350 $3,670

The George

2D

Rent Range
$4,175 $4,430

The George

2E

Rent Range
$4,185 $4,770

The George’s Features & Amenities

With sweeping city views through oversized windows, stainless steel appliances, a keyless Latch® entry system, and more, our residences are designed for a truly seamless lifestyle. Beyond your front door are amenities and services crafted for a life well lived.

The Neighborhood

A purple lantern hanging up in the neighborhood near the George apartments in San Francisco

Imprinted with a sense of history and place, SoMa and The George reflect the neighborhood’s rich industrial history and unique entrepreneurial spirit. Outside our doors, you’ll experience culture, art, and community that are distinctly San Francisco.

Gallery

As one of the newest high-rise apartment buildings in SoMa, The George features an array of modern homes offering curated amenities, experiences, and services beyond your front door. Explore spaces to disconnect, reconnect, and find your next home.

The skyline at The George apartments in San Francisco, CA

Affordable Housing at The George

At Brookfield Properties, we are dedicated to creating the best places to call home for everyone in our communities. We proudly offer affordable housing programs for eligible applicants at The George apartments.

An apartment kitchen at The George apartments in San Francisco, CA

Resident Portal

We’ve made managing your living space easy. Log in to your resident portal to submit service requests, make payments, and reserve spaces.

Nearby Communities

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Bayside Village

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The Logan

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The Logan in Temescal blends community, sustainability, and modern living, offering spacious apartments and townhomes with thoughtfully designed floor plans, including studios, one-, two-, and three-bedroom options. With a 25,000 sq. ft. rooftop farm, on-site Whole Foods, and exclusive amenities like a boutique HIIT gym, co-working spaces, and a rooftop lounge with 360-degree views, The Logan provides the perfect balance of convenience and relaxation. Each home features modular floor-to-ceiling windows that bring the outside in, creating a welcoming atmosphere. Enjoy specialized services, private rooftop spaces, and an exceptional onsite team dedicated to simplifying your everyday life.

Webster Eleven

Webster Eleven

Webster Eleven apartments in Oakland are equipped with cutting-edge technology and amenities that inspire connection.

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